As the 2024 election looms, Donald Trump is deploying an unexpected asset to capture the attention of Gen Z voters: his 17-year-old son, Barron Trump. The younger Trump has emerged as a pivotal figure in the former president’s strategy to connect with the 41 million strong younger electorate.
Barron’s influence: A personal connection
Trump has lauded Barron as his “secret weapon” in a recent interview with the Daily Mail.“He is such a good young guy. He is always a boy to me,” Trump said, highlighting his son’s athleticism and intelligence. “Barron knows so much about it,” Trump added, emphasizing the younger Trump’s role in engaging with the digital world.
Trump’s campaign has seen significant success with Barron’s help, particularly through his son’s interactions with key Gen Z influencers. One standout moment was Trump’s live stream with Twitch star Adin Ross, which racked up nearly 600,000 views. This event showcased Barron’s ability to bridge the gap between the Trump campaign and younger audiences.

Expanding reach through digital channels
Barron’s influence has facilitated Trump’s appearances on various Gen Z-focused platforms. From an interview with Elon Musk on X Spaces to a guest spot on comedian Theo Von’s podcast, This Past Weekend, Barron’s presence is felt across the digital landscape. Trump acknowledges that Barron’s understanding of these platforms is a significant asset, though he does not confirm whether Barron uses anonymous social media accounts to further engage with the online community.
Campaign strategy and polling impact
Trump’s campaign is reportedly investing heavily in advertisements during popular college football broadcasts, further targeting younger voters. According to a recent SurveyUSA poll, Trump holds a 4-point lead over Vice President Kamala Harris among voters aged 18-34, with 87% of this demographic indicating they are likely to vote in the 2024 election.
Barron’s role extends beyond public appearances; his personal connection to the campaign resonates with younger voters who see him as a relatable figure. This strategy has not only boosted Trump’s visibility but also strengthened his appeal among Gen Z voters.
A personal and political asset
For Barron, supporting his father is a blend of personal loyalty and political strategy. Having witnessed his family face intense media scrutiny, Barron’s involvement in the campaign represents both a familial bond and a calculated move to enhance Trump’s outreach efforts.
As Donald Trump aims to solidify his standing with Gen Z, Barron Trump’s role as a “secret weapon” underscores the unconventional yet effective tactics shaping the 2024 election landscape.