NEW DELHI: The country’s largest carmaker Maruti Suzuki is banking on a “few lakhs marriages” slated for Nov to carry forward the festive sales momentum, a senior executive said.
The company clocked retail sales of 2,02,402 units last month, which is its highest for any Oct month on the back of festive sales, breaking the previous record of 1,91,476 units posted in Oct 2020.
“We are made to understand that some ‘few lakhs’ marriages are being planned across the country (in Nov). So we are pretty hopeful that it will also give us good traction in terms of our retail sales,” Maruti Suzuki senior executive officer, marketing & sales, Partho Banerjee said. He was responding to a query on whether the company would be able to carry on the momentum of festive season sales for the next few months.
“We have to see actually but we feel there are a good number of marriages this time in the month of Nov. The number of days for marriages, they are almost all-time high of some 11 or 12 days… We are hopeful that in Nov, since so many marriages are there, the momentum will carry,” Banerjee said.
With the festive season giving a much-needed boost to sales, Maruti Suzuki is looking to stay on track with the forecast of 4-5% growth for the ongoing fiscal year.